London Fashion Week SS25 Guide

Your comprehensive guide for hosting pop-ups during Fashion Week. Whether you’re a brand looking to debut your latest collection or a seasoned designer seeking fresh ways to engage your audience, our guide is packed with strategies to ensure your shop stands out. Ready to transform your Fashion Week experience? Subscribe to POP-ID for access to […]
Six Stories Opens Summer Pop-Ups

Welcome to The Debrief, a POP-ID series by FoundPop that spotlights the team behind the brand, building engaged communities and driving pop-up success. This series offers insight into the innovative approaches, meticulous planning, and creative executions that have ensured Six Stories pop-ups have a line out the door on opening day. In the latest edition of […]
Eminem’s London Pop-Up with Complex

Featured Photos by Jeremy Deputat and Alistair McVeigh Eminem celebrated his new album, The Death of Slim Shady (Coup De Grâce), with a special pop-up event in Soho, London. Partnering with Complex, 59 Greek Street was filled with exclusive merch, including hoodies, shirts, and hats, plus a collection of rare and classic Eminem vinyl records […]
Kindred of Ireland Opens in Mayfair

Featured Photos by Katy Dillon The Kindred of Ireland summer pop-up is officially open in Mayfair! Fall in love with their hand-crafted, luxury Irish linen womenswear. Founder Amy carries on her family’s linen heritage with her husband Joel, breathing new life into traditional Irish linen from their Northern Ireland studio. 📍 31 Brook Street, London, […]
Labeca Opens in Belgravia

Now open in the heart of Belgravia, visit the Labeca shop and fall in love with their newest capsule collection in collaboration with Laura Wills, creator of The Fashion Bug Blog. 📍1 Motcomb Street, London SW1X 8JX Get to know Labeca Labeca is a London-based lifestyle brand founded by sisters Lara and Bercis. The brand […]
Nike x OFFICE Style By Market Opens in London

A Heaps + Stacks Pop-Up: Creativity and Community To celebrate the new Nike Cortez colourway, OFFICE teamed up with Heaps + Stacks to create an engaging independent creator market. The Style By pop-up was a hit, merging fashion, creativity, and community in one vibrant space. A Curated Creative Space The pop-up featured a fantastic selection […]
DJ Peggy Gou’s Pop-Up (And Sold Out Release Party)

Featured Photo by Peggy Gou A recap on Peggy Gou’s music, fans, and pop-up magic in London Berlin-based Korean artist Peggy Gou has been making waves in the electronic music scene, captivating audiences worldwide with her distinctive sound. Known for her dynamic DJ sets that blend elements of Detroit, London, and Berlin’s music scenes, her […]
Goodlids and Friends are Coming to Town

Featured Photo by Goodlids Kiwi fashion pop-up to open in London Swing by this Friday to visit New Zealand-based apparel brand Goodlids, popping up with Moreporks and Jules Mila in the heart of Shoreditch (right next door to the Allpress cafe). Pop-up visitors can look forward to exclusive pop-up merchandise, delicious coffee, giveaways, and plenty […]
Pride Campaigns & Upcoming Events

Featured Photo by Gordon von Steiner for Calvin Klein Celebrate London Pride 2024 What is Pride? Pride is celebrated in June to commemorate the Stonewall riots, pivotal 1969 protests in the US that significantly advanced gay rights globally. Pride is a celebration of love, friendship, and progress in LGBTQ+ rights, while also acknowledging ongoing struggles. […]
Women-Owned B Corp Brands

Featured Photo via Scamp & Dude Women-Owned B Corp fashion brands blend sustainability, ethical practices, and exceptional design. Brands like Scamp & Dude, Otiumberg, Gilda & Pearl, RE-PETE, Aday, Aspiga, and The Deck all exemplify these values, prioritising impact over profit. From innovative designs to ethical sourcing, these brands ensure every purchase supports a more […]