A Heaps + Stacks Pop-Up: Creativity and Community
To celebrate the new Nike Cortez colourway, OFFICE teamed up with Heaps + Stacks to create an engaging independent creator market. The Style By pop-up was a hit, merging fashion, creativity, and community in one vibrant space.
A Curated Creative Space
The pop-up featured a fantastic selection of vintage finds, Cortez-inspired bouquets, and personalised colour analysis sessions. Makers included Molly O’Halloran with her made-to-order knitwear and BY.WUZZY, created by Wuzzy Omiyale, sharing her upcycled pieces and unique textiles.
The sleek event furniture, proudly provided by FoundPop, was customised with vinyl to complement the event. Utilising FoundPop mirrors, railings and more, it was great to see so many innovative designs showcased. See more: Nike x OFFICE Style By market.
Creative Agency Insights
We caught up with Heaps + Stacks for The Debrief, a POP-ID series that spotlights the team behind the brand, building engaged communities and driving pop-up success.
When asked about the benefits of pop-ups for brands like OFFICE and Nike, Heaps + Stacks emphasised the boost to brand awareness, allowing customers to see products in person, and foster deeper engagement. They also build a sense of community among attendees.
Heaps + Stacks Tips for Planning Your Pop-Up in London
- Promote Well in Advance: Effective promotion ensures a good return on investment.
- Branded Touchpoints: Incorporate branded elements throughout the space for a cohesive experience.
- Collaborate with Sponsors: Partner with sponsors to offer free goodies like drinks or food, enhancing the visitor experience.
Memorable Moments From the Style By Market
A standout moment for the Heaps + Stacks team was seeing the natural footfall of excited visitors. The lively interaction between brands, artists and attendees showcased the effectiveness of a well-executed pop-up.
Heaps + Stacks continue to set the standard for pop-up activations. Their collaboration with top brands and strategic approach ensures that every event is a standout experience. Learn more about Heaps + Stacks in our recent creative agencies article and follow along on their Instagram.
Rent the Ultimate Pop-Up Kit with FoundPop
For those looking to create their own memorable pop-up events, our design-led approach ensures that your pop-up will be both practical and visually on point. Get in touch to rent your shop essentials and ask about our custom vinyl. See more pop-up possibilities with FoundPop.
Get a feel for FoundPop with our Space Planner, and when you’re ready to launch, pop us an email.
For more upcoming London events, inspiration and pop-up partner recommendations stay tuned and subscribe to our digital magazine POP-ID.
