Featured Photo by Gordon von Steiner for Calvin Klein
Celebrate London Pride 2024
What is Pride?
Pride is celebrated in June to commemorate the Stonewall riots, pivotal 1969 protests in the US that significantly advanced gay rights globally. Pride is a celebration of love, friendship, and progress in LGBTQ+ rights, while also acknowledging ongoing struggles. It emphasises acceptance, equality, and the contributions of LGBTQ+ people, promoting education and awareness of issues affecting the community.
Pride month highlights the harm of homophobia, past and present, and encourages everyone to be proud of who they are. Celebrations typically include colourful parades, concerts, and marches. The term “Pride” was suggested by L. Craig Schoonmaker, who noted its importance in encouraging people to embrace their identity. Since June 28, 1970, Pride events have grown increasingly larger and more vibrant.
The London Pride Parade
The Pride in London Parade takes place on Saturday, 29 June 2024.
Pride in London is solely run by volunteers. The organisation and event is funded by donations, fundraising and partnerships with organisations. The event this year will cost £1.7m to produce. If you would like to donate to Pride in London please click here to help keep the event free.
The parade will see around 500 groups made up of LGBTQ+ Community Groups, LGBTQ+ businesses, and partners, forming together to total over 32,000 participants. As usual, the Mayor of London will be leading the parade!
Pride Fashion Campaigns We Love
Bluebella
Bluebella is making a bold statement this Pride month with a swim campaign that celebrates diversity and inclusivity! Featuring an array of high-profile gay women, the campaign showcases swimwear in the vibrant colours of the Pride flag from Bluebella’s stunning summer collection. Committed to supporting LGBTQ+ rights, Bluebella is donating 10% of all swimwear profits in June to the incredible Outright International charity. Outright is committed to collaborating with global partners to bolster the LGBTQ+ human rights movement, document and amplify human rights violations against LGBTQ+ individuals, and advocate for inclusion and equality.
This star-studded campaign includes icons like World BMX champion Shanaze Reade, Bricks Magazine founder Tori West, and many more inspirational figures. Bluebella’s CEO Emily Bendell is thrilled to support such a vital cause, and you can join in by shopping the collection on Bluebella’s website or at top retailers such as Urban Outfitters.
Lucy & Yak
‘A patchwork of love and experiences, made by many, for many.’
Crafted by seven brilliant LGBTQ+ artists, this collaborative project celebrates the heart and soul of the community. Infused with rainbows and vibrant colours year-round, not just for Pride, Lucy & Yak have partnered with numerous LGBTQ+ creators and their internal team to bring you a stunning collection designed to be cherished this year and beyond.
This year, Lucy & Yak are also proudly donating 100% of profits from this collection to three incredible charities:
- Not A Phase: Trans-led grassroots charity championing awareness and social initiatives.
- Nai Bhor Sanstha: Rajasthan’s pioneering LGBTQ+ rights organisation with two decades of impactful work.
- ParaPride: Advocating for the visibility and inclusion of LGBTQ+ disabled people.
Celebrate with Lucy & Yak and wear these pieces with pride, knowing you’re supporting vital causes and uplifting the community.
Follow Lucy & Yak on Instagram
Calvin Klein
Calvin Klein has launched their 2024 Pride collection with the vibrant “This is Love” campaign, featuring Cara Delevingne and Jeremy Pope. Captured by Gordon von Steiner, the campaign showcases Cara and Jeremy lip-syncing to Crystal Waters’s “100% Pure Love” alongside models and dancers, exuding the joyful spirit of Pride.
The collection includes classic Calvin Klein underwear and apparel with vibrant updates, such as rainbow gradient waistbands and bold colours for cotton stretch styles. It also features monogram logo tees and tanks with seasonal gradient prints, plus two limited edition t-shirts created in collaboration with the Transgender Law Center and ILGA World. Beyond the collection, Calvin Klein supports LGBTQ+ equity through donations and partnerships with NGOs, committing over $240,000 in 2024 alone.
Follow Calvin Klein on Instagram
Converse
Converse has launched the 10th edition of its ‘Proud to Be’ campaign for Pride Month, unveiling a new Pride range of footwear and apparel designed by LGBTQ+ employees and allies.
The 2024 Converse Pride collection includes the Chuck 70 Pride in metallic silver, Chuck Taylor All Star Lift Platform Pride shoes with rainbow detailing and Western-inspired embroidery, and many more including an apparel line.
Converse states, “Each year, Converse aims to celebrate the Pride of the community in meaningful ways, by showcasing creators who are pushing boundaries in their fields and building a future where everyone can unapologetically be their full selves.” The brand continues to invest in non-profit organisations, supporting the It Gets Better Project, Ali Forney Center, and BAGLY in 2024.
London Pride Activities
Yoga for Acceptance
Swing by on the day of the Pride in London parade for a 90-minute session to breathe, stretch, and open your heart, bringing beautiful positive energy to the streets. The session will start with breath work and mindfulness meditation, followed by yoga and concluding with a loving-kindness meditation, finishing in time for you to join the parade. Mats, equipment, and refreshments will be provided. This session is open to all, regardless of yoga experience, with important accessibility information available.
Save the date: Saturday, June 29, 2024 from 10:30am-12:00pm
Read more about Yoga for Acceptance
Desire, Love, Identity: LGBTQ+ Histories Trail
Learn more about the queer histories behind some of the art and artefacts in the British Museum’s vast collection on a free tour. Led by a knowledgeable volunteer, the 70-minute tour explores a huge variety of objects ranging from the ancient world to the present day.
Read more about the LGBTQ+ Histories Trail
Gal Pals Party at EartH (Evolutionary Arts Hackney)
Pride month is here, featuring one of the largest Pride parties for lesbians, queer women, trans, and non-binary people in London. The event will host special guests and resident DJs spinning the best in female-fronted pop, hip-hop, R&B, electro, and queer anthems.
Save the date: Saturday, June 29, 2024 10:00pm – 3:30am
Read more Gal Pals Party
One Hundred Shoreditch x House of Trash presents: Apéritif, The Ultimate Pre-Pride Party
Get ready for East London’s hottest pre-Pride bash at One Hundred Shoreditch, featuring House of Trash on the rooftop. Join the celebration for an unforgettable night of Pride-packed chaos, joy, and boogie-worthy beats.
Who is HOT? House of Trash celebrates constructed chaos and total freedom of expression. Their contemporary queer nightlife scene fosters inclusivity and community, ensuring everyone feels at home under the fluorescent lights.
Save the date: Saturday, June 22, 2024 5:00pm – 12:00am
Read more about the One Hundred Shoreditch x House of Trash Party
Pride O Zine Workshop
In this workshop, participants will explore the theme of “pride” through warm-up activities, creative prompts, and a relaxed session to create mini-zines that reflect their thoughts, feelings, and experiences.
In honour of Pride 2024, the focus will be on LGBTQ+ associations with “pride,” though outside-the-box thinking is encouraged, allowing for personal interpretations of the term.
PS. No prior experience is needed, and each ticket includes a bespoke handmade envelope filled with collage cut-outs for use during the workshop or to take home!
Save the date: Sunday, June 30, 2024 2 – 4pm
Read more about the Pride O Zine Workshop
Pride Film Fest
Join Pride Film Felt this June every week for a fabulous film fest featuring iconic LGBTQ+ themed movies. It’s not just a screening – it’s a celebration! Expect an atmosphere filled with joy, reflection, and plenty of popcorn.
What’s On the Reel?
Paris is Burning: Step into the vibrant world of drag balls and the fierce lives of their queens.
Moonlight: Follow the emotional journey of a young African-American man grappling with his identity.
Philadelphia: Witness the powerful tale of a man fighting for justice and acceptance.
Grab your friends, bring your pride, and celebrate the diversity of the LGBTQ+ community together.
Save the date: Tuesday, June 18, 2024 12:30 – 2pm
Read more about Pride Film Fest
‘Pride Ride’ hosted by Josh Wood in partnership with SoulCycle and AKT
Join the PRIDE RIDE hosted by Josh Wood in partnership with SoulCycle and AKT! Get ready to sweat, dance, and celebrate at SoulCycle. This in-person event promises good energy, positivity, and community.
Show your support for the LGBTQ+ community while getting your heart pumping and having a blast. Ride together to spread love and joy, with 100% of the proceeds benefiting AKT, the only national charity specialising in LGBTQ+ youth homelessness.
Save the date: Wed, 26 Jun 2024 4:30 – 5:30pm
Read more about Pride Ride with Josh Wood x SoulCycle for AKT
For fashion-forward pop-up inspiration and upcoming London events, stay tuned and subscribe to our digital magazine POP-ID.
Get a feel for FoundPop with our Space Planner, and when you’re ready to launch, pop us an email.
