Featured Photo by Goodlids
Kiwi fashion pop-up to open in London
Swing by this Friday to visit New Zealand-based apparel brand Goodlids, popping up with Moreporks and Jules Mila in the heart of Shoreditch (right next door to the Allpress cafe). Pop-up visitors can look forward to exclusive pop-up merchandise, delicious coffee, giveaways, and plenty of fantastic goods in-store. Open for one weekend only!
Save the date: June 21st – 23rd, 2024
đź“Ť9 Club Row, Shoreditch, E1 6JX
Get to know Goodlids
Created by two brothers with a passion for headwear and Mother Earth, Goodlids has become a leading hemp outdoor clothing brand, pushing the boundaries of forward-thinking design while staying true to its core mission.
“Goodlids was born out of a desire to do good and have fun. We’re on a mission to revolutionise the apparel industry using the power of hemp”.
Thank you Goodlids team for making the time to chat with us about your Goodlids and Friends pop-up, welcome to London!
Why did the Goodlids crew choose London as their summer pop-up location? And what are you most excited to share with the London Goodlids community?
Thanks so much team! Great to be in touch! Funnily enough, London is our second-largest city in the world by sales volume, so it was a natural choice for a northern hemisphere summer pop-up location! Much of this is driven by the large expat community of New Zealanders and Australians who may be more familiar with Goodlids – we’re excited to bring them a taste of home!
The pop-up will feature several exciting independent brands! How do collaborations like these drive awareness for those involved?
Brand collaborations are so great. They bring that nice organic cross-pollination of awareness for the brands, but the real value is the excitement factor and payoff for the respective brand communities. A brand like Allpress Espresso has been at the forefront of this over the last few years and we have been lucky enough to tap into that global community and, share what we do with a like-minded, engaged audience.
Goodlids is known for using innovative and sustainable materials like hemp. How do you plan to incorporate these values into the design of your pop-up space?
Yes! We use hemp fibre blends exclusively in our clothing. We’d love to incorporate hemp more into our physical premises, but there are still a few roadblocks that mean we can’t explore that to the full extent that we’d like. Our product philosophy stems from a greater purpose of doing the right thing by the people and the planet, so our pop-up space will reflect that in being, simple, understated, and letting the product doing the talking – which is one of the reasons we jumped at the opportunity to work with FoundPop!
Besides exclusive pop-up merch, what do you hope visitors take away from the experience?
That’s a great question. I think it’s pretty simple: If customers leave, having had a great time, a nice coffee, met some cool, friendly people and have got a new hemp garment they can feel happy about — that’s a huge win in our books!
Check out Moreporks
Moreporks is a quintessential New Zealand clothing label focused on upholding the country’s unique outdoors heritage, drawing inspiration from its land and people to create honest and timeless designs.
Moreporks custodians Dane Watson, founder of Goodlids and graphic designer Winston Brinsley acquired Moreporks in 2022, leveraging apparel industry experience and a content background to revive the much-loved brand from their youth.
The Moreporks team is determined to establish a strong presence in New Zealand and a vision of going global (with an epic NZ flagship store that becomes a must-visit).
“Moreporks is a mark that represents our endless hunt for quality. We look to the land for inspiration and connect with the outdoors to generate quality from an authentic source.”
Say hello to Jules Mila
Jules Mila is a luxury sunglass brand based in Auckland, New Zealand, specialising in eyewear crafted for the Australasian market. Each pair is bespoke-made using top-tier sustainable materials by a small, family-owned manufacturer in Italy.
Emphasising simplicity and elevated aesthetics, Jules Mila’s design ethos revolves around creating timeless styles intended for long-term wear. Their meticulous design process focuses on developing a few capsule styles at a time, ensuring versatility and durability. They aim to cater to diverse tastes with playful colour combinations that enhance individual styles.
Follow Jules Mila on Instagram
The upcoming Goodlids and Friends pop-up in Shoreditch promises an exciting blend of New Zealand-inspired fashion and sustainability. From exclusive merchandise to engaging collaborations with brands like Moreporks and Jules Mila, this event is set to captivate Londoners looking for quality, style, and a touch of Kiwi warmth.
Whether you’re drawn by the allure of bespoke eyewear or the promise of sustainable fashion choices, this pop-up invites you to discover, connect, and celebrate with Goodlids and its friends from across the globe. Mark your calendars for June 21st to 23rd and join us at 9 Club Row, Shoreditch, for a memorable experience that blends fashion with purpose.
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Get a feel for FoundPop with our Space Planner, and when you’re ready to launch, pop us an email.
