Now open in the heart of Belgravia, visit the Labeca shop and fall in love with their newest capsule collection in collaboration with Laura Wills, creator of The Fashion Bug Blog. 

📍1 Motcomb Street, London SW1X 8JX

Get to know Labeca

Labeca is a London-based lifestyle brand founded by sisters Lara and Bercis. The brand aims to serve as a versatile and sophisticated travel companion for women by designing wardrobe staples that are suitable for any place and season. The brand’s collections focus on uncomplicated yet stylish pieces made from premium, mindfully sourced fabrics. These timeless designs are intended to cater to the modern woman’s need for both elegance and practicality, whether she’s at home, at work, or travelling.

Labeca’s philosophy is rooted in providing women with the ability to look and feel sophisticated no matter where they are. The brand offers luxury travel and loungewear, including travel accessories, cashmere, and linen products, all crafted to inspire elegant yet understated outfits. 

In conversation with Brand Manager Amy Kelly

Thank you Amy for making the time to catch up with us during the stunning Belgravia pop-up. We are delighted to chat about the SS24 collection and hopes for this season.

What are some highlights from Labeca’s latest collections that shoppers should look out for?

Shoppers can expect to find a refreshing colour palette that will invigorate your summer wardrobe. Citrus shades of zesty orange, lemon yellow and twilight purple are paired alongside Labeca’s signature neutral tones of soft ecru and cappuccino brown. 

What was the inspiration behind Labeca’s designs for this summer season?

Our co-founders Lara and Bercis explain, “We are in an era of relaxed yet considered dressing. Women want to achieve a stylish look without compromising on comfort”. This season, the brand makes it their mission to offer women uncomplicated and versatile designs suited to the needs of modern life. 

What feelings or experiences does Labeca aim to evoke in visitors when they step into the shop?

A relaxed and luxurious personal shopping experience. Our boutique-style store is scented with Labeca’s Signature Candle, and you’ll be welcomed by one of our dedicated team members who can advise on all your styling needs.

Labeca is no stranger to Belgravia, what about this neighbourhood does the brand resonate with?

The clientele of the area align with our existing clients, many who are residents of areas like Belgravia, Chelsea, Kensington and Mayfair. Belgravia has such a relaxed and leisurely shopping experience which we love. Labeca’s clientele shop at the current brands occupying the streets of Belgravia e.g. Carolina Bucci, Salt Boutique, WNU, ME+EM, Jo Loves, Waitrose. 

Labeca has gained a loyal client bubble throughout the years; when we launched our Motcomb Street pop-up back in 2023, many of our customers stopped by and introduced themselves as existing members of the Labeca family. It is lovely to see familiar faces in our new street at no. 1 Motcomb Street.

What can fans of the brand expect in terms of new releases or upcoming collections?

Labeca will launch its next collection in September 2024, staying true to the brand’s signature shapes and details. The collection will showcase contemporary ready-to-wear styles which embody Labeca’s exceptional level of quality and chic aesthetic. 

What makes the Laura Will’s collaboration so special?

Laura Wills is the essence of our brand, she is a true Labeca Woman. We have admired Laura’s style for years; the perfect balance between modern and classic, whilst remaining effortless. Every look she styles has a sense of understated luxury. Laura’s elegant aesthetic matches our brand ethos seamlessly, and our shared love for travel urged us to join together in a capsule collection that will accompany you on your summer adventures. 

A quote from Labeca’s founders

Do you have a favourite piece in the capsule collection?

Mila Goji Red Linen Strapless Mini Ruffle Dress

This dress has such a playful feel to it with its vibrant colour and fun silhouette. It’s a real statement piece for summer, we are obsessed with the beautiful ruffle detail.

Visit the Labeca shop and fall in love with their newest capsule collection with Laura Wills. Located at 1 Motcomb Street, the boutique offers a luxurious and relaxed shopping experience, featuring Labeca’s signature wardrobe staples. Discover the perfect blend of elegance and practicality and join the Labeca community on Instagram.

For those looking to create their own memorable pop-up events, our design-led approach ensures that your pop-up will be both practical and visually on point. Get the Labeca look and rent your shop essentials with FoundPop.

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