How Streetwear is Redefining Retail
Featured photo: about:blank activation Streetwear is no longer just a fashion trend; it has become a cultural movement that merges community, exclusivity, and storytelling. Also on the rise, brand activations have emerged as the ultimate strategy for streetwear labels to captivate their audience and solidify their presence. Naturally London, with its eclectic neighborhoods and trendsetting […]
THIS IS US’ London Pop-Up
Photography by Seyi Opesan Celebrating Craftsmanship and Community At FoundPop, we believe every space tells a story, and for THIS IS US, the story is one of heritage, community, and sustainability. With roots in the heart of Nigeria, THIS IS US transforms locally sourced materials into wearable art and lifestyle essentials, spotlighting the artisans and […]
Velour Garments x ASICS Pop-Up Shop
A Fusion of Craftsmanship and Sport In the heart of London, the Velour Garments x ASICS pop-up offered a gallery-like retail experience that blurred the lines between fashion and art. Open by appointment only, the minimalist space showcased ASICS’ sneakers as art pieces, displayed behind glass, while Velour Garments’ signature wardrobe essentials were presented on […]
The Best Boroughs for a London Fashion Week Showcase and Pop-Up Shop
Fashion week is on the horizon and as we all know, London offers a dynamic mix of venues, perfect for hosting press events, pop-ups, or experiential activations. Learn about the different boroughs to find the perfect match, and pair your location with FoundPop’s design-led furniture rentals to create memorable spaces tailored to your brand’s needs. […]
Inside Bianca Saunders’ Concept Store
A Collaborative Pop-Up Opens in London From December 10th to 22nd, Bianca Saunders is hosting a pop-up concept store in collaboration with Time & Space. Featuring Saunder’s AW24 collection and archival pieces, the space is home to curated furniture, art, and objects inspired by iconic mid-century designers. The pop-up agenda also includes a series of […]
The Rise of Seasonal Showrooms
Seasonal showrooms are taking the retail and event landscape by storm, becoming a staple for brands looking to create exclusive, immersive, and highly targeted experiences. These pop-up spaces are much more than temporary retail outlets — they are a strategic tool for brands to connect deeply with their audience while showcasing their products in innovative […]
The Sensus Collective Holiday Pop-Up
From December 8th to 15th, Sensus Collective is hosting its first-ever holiday shopfront in Belgravia. The pop-up highlights some of the best in independent design. Visitors can explore sustainable sculptural candles from Buji, effortlessly chic sets from Ayam Set, fine jewellery by MATILDE Jewellery, and more from carefully selected brands. We are delighted to work with […]
Crafting Fashion Week Showrooms
Fashion week is the ultimate stage for brands to showcase their vision and collections. From curated showrooms to immersive presentations, every detail matters in creating a memorable experience for buyers, press, and industry insiders. At FoundPop, we understand the importance of design-led spaces that not only reflect a brand’s identity but also maximise functionality and […]
La Veste’s Notting Hill Holiday Pop-Up
Spanish fashion label La Veste made a stylish return to London, hosting its third pop-up shop in the heart of Notting Hill. Co-founded in 2018 by stylist Blanca Miro and designer Maria de la Orden, La Veste is celebrated for its vintage-inspired aesthetic, bold use of colour, and playful approach to design. Known for blending […]
Fabric PR Opens Press Preview in Soho
Last week, Fabric PR hosted its SS25 Press Preview on Greek Street in London’s vibrant Soho. The event brought together press, creators, and influencers to celebrate an exciting lineup of fashion and lifestyle brands. Known for its impeccable curation, Fabric PR showcased standout collections from brands like Crocs, The Cambridge Satchel Company, Le Chameau, Triumph […]
Wrangler’s Diner-Themed Brand Activation
From the American Midwest to London Bridge: Wrangler’s Good Mornings Make for Better Days 22×43 Creative in collaboration with Fabric PR recently brought Wrangler’s global campaign to life in a spectacular way, hosting an immersive pop-up and breakfast press event at London Bridge. Tasked with translating the brand’s retro Midwest ethos into a tangible event, […]
MILE Hosts Exclusive Off-White Archive Sale
Rare Finds Land in London Last week, MILE brought the Off-White archive sale to 59 Greek Street. The event offered fashion enthusiasts the chance to shop limited-edition Off-White designs, including samples, footwear, apparel, and accessories. Not only was the fashion exclusive, only MILE members could access the event. As attendees explored the archive, they experienced the […]