London Fashion Week AW25 saw major openings, innovative showcases, and a focus on supporting emerging talent.
Alongside public pop-ups, FoundPop was proud to support private fashion week events for buyers, press, industry leaders and creators.
With a mix of high-profile openings and next-gen showcases, LFW once again proved why it remains a global innovation and creativity leader.
Our highlight, the British Fashion Council boutique on Regent Street — LFW’s first dedicated shop.
From February 22 to 24, over 20 talented designers, including 16Arlington, BIANCA SAUNDERS, KNWLS, Ahluwalia, MATILDE Jewellery and more, came together to showcase their collections.
Presented by 1664 Blanc and curated by retail titan Ida Petersson and consultant Lewis Bloyce, the pop-up store featured a fantastic mix of archive collections, current pieces, and custom creations.
“It’s like a treasure trove,” Petersson says. “There’s a roughness to the space which I think really speaks to London, too. It has that same rawness that lures people to London Fashion Week in the
Meet The Designers
16Arlington, co-founded in 2017 by Marco Capaldo and Federica Cavenati, is a British luxury brand known for its blend of European couture and precise tailoring, designed for powerful women. The brand has become a red-carpet favourite, worn by celebrities like Lady Gaga and Jorja Smith, and is stocked by major retailers like Selfridges and Bergdorf Goodman.
Ahluwalia, launched in 2018 by Priya Ahluwalia, combines elements from her Indian-Nigerian heritage and London roots to create one-of-a-kind pieces using vintage and surplus clothing. Known for its unique patchwork techniques, the brand draws inspiration from art, music, and literature, and has been featured in global press like Vogue and i-D.
ANCUȚA SARCA is a womenswear designer known for her innovative footwear, blending upcycled trainers with vintage kitten heels. After debuting at London Fashion Week under Fashion East, her designs have been featured in major outlets such as Vogue, Hypebeast, and Harper’s Bazaar.
Bianca Saunders is a London-based luxury namesake brand, known for innovative tailoring and craftsmanship, the brand navigates the intersection of tradition and modernity while prioritising sustainability.
Completedworks creates jewellery and ceramics that explore the beauty and complexity of everyday life through sculptural forms. Using primarily recycled materials, the brand challenges convention and engages with broader themes of the human condition, history, and art.
Conner Ives, based in London, creates fashion that blends nostalgia and American identity, inspired by the women and memories from his childhood. His designs focus on sustainability, using dead-stock and vintage garments to create responsible, desirable pieces that reimagine the concept of craft. for their bold silhouettes and creative detailing.
Dévé is a jewelry brand that blends Mediterranean heritage with modernist design, creating pieces in sterling silver and gold vermeil. Inspired by architecture and nature, the brand prioritises ethical craftsmanship and sustainability.
DI PETSA is a London-based womenswear brand known for its signature “Wetlook” dress, which celebrates self-acceptance and fluidity. Blending traditional craftsmanship with innovative drapery techniques, the brand explores themes of intimacy, sustainability, and the relationship between women and water.
E.L.V. Denim transforms discarded garments into timeless, luxury fashion using 100% upcycled materials. With a focus on sustainability and craftsmanship, each piece is uniquely handcrafted, giving new life to preloved fabrics.
HARRI creates menswear with sculptural silhouettes that push the boundaries of traditional fashion. His designs incorporate global craftsmanship techniques, including Indian woodturning and Scottish tailoring, to explore new forms and structures.
HELEN KIRKUM, founded in 2019, creates bespoke sneakers from recycled and deadstock materials, offering a personalised, sustainable design experience. Known for her deconstructed aesthetic and sustainable approach, Helen Kirkum uses each design to tell a unique story, challenging traditional consumption and encouraging a more tactile, meaningful interaction with footwear.
Johanna Parv designs womenswear and accessories that blend functional elegance with technical precision, inspired by city-dwelling cyclists. Her structured, performance-driven pieces redefine contemporary luxury, bridging practicality and refined style.
KNWLS is known for its lingerie-inspired, structured designs that embody a bold, empowered femininity. With collaborations like Jean Paul Gaultier and fans including Bella Hadid and Solange, the brand merges sensuality with a rebellious edge.
MASHA POPOVA delivers a fusion of contemporary flair and timeless design through bold cuts and vibrant colour palettes. Her collections offer a dynamic blend of elegance and individuality.
MATILDE, founded in 2020 by Matilde Mourinho, is a fine jewellery brand committed to sustainability, using recycled gold and lab-grown diamonds to create ethical, affordable pieces. The brand emphasises transparency, fairness, and eco-friendly practices, with collections like the Tróia collection drawing inspiration from the founder’s childhood memories in Portugal.
MISHO, founded in 2016 by Suhani Parekh, creates luxury jewellery with a focus on modern, architectural designs inspired by contemporary art and architecture. Known for its clean lines and sculptural forms, the brand has gained recognition from celebrities like Dua Lipa and Zendaya, and earned awards from Vogue, Elle, and Dezeen.
Pauline Dujancourt, a Paris-born designer, blends contemporary knitwear with intricate textile processes like crochet and hand knitting, creating singular and sensual silhouettes. With a focus on empowering women, her London-based brand combines movement and lightness in pieces that challenge vintage aesthetics, celebrating both craftsmanship and the contrasts between beauty and raw elements.
S.JOON creates luxury leather goods that blend sculptural shapes with contemporary details, inspired by vintage handbags. Designed in the UK and crafted in Italy, the brand prioritises quality, craftsmanship, and timeless elegance.
Saul Nash blends technical innovation with contemporary fashion and is known for collaborations with Smiley and ARCS. His collections, including AW24’s knit jackets and utility pieces, push the boundaries of style and self-expression through versatile design.
TOLU COKER is a British-Nigerian designer who weaves cultural narratives into fashion, celebrating Black British identities and immigrant communities. Her collections reference Yoruba traditions, 1960s style, and street hawkers, with SS25 honouring matriarchs and AW25 exploring Black spiritual practices.
FoundPop is proud to have supported the British Fashion Council and featured designers, providing design-forward rentals that spotlighted top talent and elevated the retail experience.
Photography by Katy Dillon
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