Eco-Driven Activation for Innovative Designers
Launching on September 26, FoundPop and the upcycling app Loom are teaming up to create an experience rooted in purpose and conscious design. Hosted in Notting Hill, the custom space will spotlight 10 trailblazing circular brands across fashion and accessories, each selected for their values and creativity.
This is retail as a platform — not just for selling, but for storytelling and community-building. Expect studio-to-store exclusives and an opportunity to connect with like-minded brands.
For Shoppers: A Conscious Collective You Can Walk Into
Whether you’re a collector of reworked fashion or curious about circular retail, this event is for you.
- Meet the makers behind some of the UK’s most interesting upcycled and low-waste brands
- Shop exclusive and small-batch drops you won’t find online
- Attend our launch party — Music, drinks, and a first look at the shop
- Snap a mirror photo and tag us to be entered to win
For Designers: Your Work Deserves the Right Space
Application closes August 24, 2025
We’re inviting emerging and independent designers who champion circular fashion to apply for a spot in this one-of-a-kind activation. If selected, you will receive:
- A custom retail setup (delivered and assembled by FoundPop)
- A prime slot during Sustainable Fashion Week
- Marketing coverage across paid ads, newsletters, and social
- Access to stylists, buyers, press and conscious shoppers
- Professional photography and POP-ID debrief interviews
It is free to apply. Selected designers will be notified the week of August 25.
Check out the Frequently Asked Questions or get in touch for more details.
Mark Your Calendar
- Now–August 24 → Designer applications open
- September 25 → Shop setup and customisation
- September 26 → In-store shopping begins and launch party
- October 5 → Final day of the activation
- October 8 → Recap and reflection from the designers
Ready to be part of London’s most thoughtful fashion moment this season?
Welcome to POP-ID
POP-ID is our network for pop-up culture, emerging brands, and design-first events. Sign up to:
- Get early access to launch party invites
- Be the first to read our post-event style stories
- View photos to inspire your next activation
Get a feel for FoundPop with our 3D Space Planner, and when you’re ready to launch, pop us an email.
