POP-ID Magazine Logo

SPRING IN LONDON

The March equinox brought a new wave of pop-up shops to London. This month alone we shared footage from The National Wedding Show, Westfield’s newest sustainable fashion boutique and a charity pop-up in Soho supporting women to find work. We also spotlighted events across the city and covered the industry’s top talent, from creative agencies and PR pros specialising in wellness and luxury to eco-friendly brands for #BCorpMonth. FoundPop is excited to bring you the latest trends and industry updates every month. If you would like to be a guest on our new interview series, get in touch.

Modern clothing store interior with London pop-up furniture rentals by FoundPop.

NOBODY'S CHILD OPENS IN WESTFIELD

London’s Stratford City Westfield is now home to the eco-conscious fashion brand, Nobody’s Child! We’re thrilled to have partnered with them to bring their sustainable vision to life.

The NC team put a lot of love into the design, choosing FoundPop’s birch rental furniture to complement the eco-friendly commitments Nobody’s Child champions.

From organic cotton dresses to responsible denim, explore their collection in their sleek new space featuring FoundPop clothing rails, fitting rooms, shelves and more.

Learn more about the Nobody’s Child boutique and tour the shop.

B CORP BRANDS (AND THEIR SCORES)

As we work towards becoming B Corp certified and to celebrate B Corp Month, dive into our latest series on brands making a difference. From Copenhagen-based GANNI to London’s own House of Baukjen, discover five creative powerhouses leading the charge for social and environmental responsibility in fashion. With each brand’s unique approach to sustainability and community impact, you’ll be inspired to shop consciously.

Check out the full feature on our website where we’ve shared their scores and their socials so you can follow along on their sustainability journey.

Sustainable fashion brand does pop-up in London.

SIX STORIES AT THE NATIONAL WEDDING SHOW

Last month we shared the Damson Madder pop-up by Emma Hill, this month it’s Six Stories founded by Lucy Menghini (who is often engaging with the Six Stories community on Instagram) and her husband Ross. On Saturday, FoundPop’s second pop-up with Six Stories this year stole the spotlight at the iconic ExCel London during The National Wedding Show. Goodie bags were given out to early birds and Lucy shared at the WedTalk stage. FoundPop fitting rooms, clothing rails and shelves meant brides and their gals could try on dresses and accessories before ordering for the big day. Learn more and tour the Six Stories pop-up.

Six Stories pop-up for bridal wear, in the ExCel tradeshow space in London with FoundPop rental furniture.
Fashion boutique clothing rack with dresses and accessories.
Bright clothing store interior with eco-friendly fashion concept. Smart Works has popped up in Soho, in collaboration with FoundPop furniture rentals.

SMART WORKS ON CARNABY STREET

Our friends at the Smart Works charity opened a fresh pop-up on Soho’s Carnaby Street this month.

Featuring some of the hottest brands, from Free People, Varley and more, pop-up shoppers benefitted from 70% off RRP for fashion, homeware and accessories. The fabulous Fearne Cotton and Dame Shirley Bassey also donated pieces to the pop-up with 100% of the proceeds going directly to the Smart Works charity.

Smart Works helps unemployed women gain confidence for job interviews and secure employment, an incredible organisation we’re proud to be partnered with.

Tour the pop-up shop in Soho and visit Smart Works on Instagram to support their campaigns.

PR AGENCIES ON OUR RADAR

Discover London’s savvy PR agencies to keep an eye on in 2024. From luxury specialists like PURPLE to purpose-driven champions like Goodness PR, these agencies have the connections and expertise to elevate your brand. Whether you’re in fashion, wellness, or sustainability, find your perfect PR partner and watch your brand soar. Plus, learn how agencies like Milk and Honey are reshaping the industry with B Corp values.

SPRING SOCIAL EVENTS

If you missed our spring calendar story on Instagram, follow along for the latest London events. This month, we shared the vibrant pop-up by Daydreamer London in Shoreditch while Aligne debuted their retail space at Anthropologie, just to name a few. See what’s on, there’s something for everyone.

CREATIVE AGENCIES YOU NEED TO KNOW

London’s creative agencies are the driving force behind unforgettable brand activations and events, with FoundPop often playing a pivotal role in bringing their visions to life.

From the innovative productions of Event Concept to the authentic storytelling of Studio Dream, these agencies exemplify the diverse talent shaping London’s cultural landscape.

Whether collaborating with global brands or championing sustainability, read the full list of creative agencies at the forefront of creativity and innovation.

Featured Image from Studio Dream x FoundPop for Schuh

Creative agency Studio Dream collaborates with FoundPop for Schuh branded pop-up shop with green neon signage.

If you enjoyed this issue of POP-ID, make sure to subscribe and consider sharing with a friend. If you’re not already, join us on Instagram and LinkedIn.