Sustainable Pop-Up Success in Soho

Oversized paper flowers in a boutique with racks of stylish clothes in the background.

In February, Damson Madder and LADYGARDEN celebrated their first-ever (!!) pop-up event in the heart of Soho. 

Created by a small, female-led team, Damson Madder is known for their commitment to responsible fashion alongside fun and memorable designs. To launch their most recent collection ‘In Bloom’, Damson Madder collaborated with London-based florist Kaiva Kaimins.

The talent behind @myladygarden on Instagram, Kaiva hosted a Valentine’s Day flower bar at the pop-up across two days. Using FoundPop’s eco-friendly pop-up furniture, unique floral arrangements transformed the space from a blank canvas to a whimsical experience for fans of the brand.
The cherry on top of this fantastic pop-up — the lovely BEKA performed live in the space!

Damson Madder

Founded in 2020 by Emma Hill, Damson Madder is on a mission to blend innovation with sustainability in the fashion industry. The brand believes that you shouldn’t have to choose between your wardrobe and the environment. This dedication to sustainability is a perfect match for FoundPop’s eco-focused ethos. Like their garments, our pop-up furniture is made with mindful materials and to be used again and again (and again).

Congratulations to all those involved, your pop-up was a blooming success!

Photo credit: Nam Cheung

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