Featured photo of Beam’s Expedition Club
When FoundPop launched, the ambition was never to become just another event furniture hire company.
The goal was to bring better design to temporary spaces.
Today, pop-up shops, showrooms, exhibitions and brand activations are some of the most important touchpoints between brands and their audiences. Yet for years, many temporary environments were furnished with products that felt generic, disposable or disconnected from the quality of the experience being created.
FoundPop was established to challenge that standard.
By combining thoughtful design, sustainable principles and operational expertise, our team helps brands create spaces that feel considered from every angle. At the heart of that offering is the signature birch range: an exclusive furniture collection designed specifically for temporary retail and event environments.
Event furniture hire featuring FoundPop
Rooted in Architectural Design
FoundPop’s approach to furniture is heavily influenced by its connection to sister company Found Associates, the award-winning architectural practice behind a wide range of hospitality, retail and residential projects.
This design heritage shaped the collection from the very beginning. Rather than sourcing off-the-shelf products, the team approached furniture with the same mindset used when designing buildings and interiors. Every decision was considered through the lens of form, function, materiality and longevity.
The result is a collection that feels architectural rather than purely functional. Clean lines, carefully balanced proportions and honest materials create furniture that complements a space without competing with the products, brands or experiences within it.
This design-first philosophy remains central to FoundPop’s event furniture hire offering today.
Why Birch?
Birch plywood has long been a favourite material among architects and furniture designers.
Its strength, durability and refined appearance make it particularly well suited to environments that need to balance aesthetics with practicality. Unlike materials that can feel overly industrial or temporary, birch offers warmth and character while maintaining a clean, contemporary finish.
The exposed layered edges have become a distinctive feature of the FoundPop collection, celebrating the material rather than hiding it. This honest approach to construction reflects a wider design philosophy that values simplicity, craftsmanship and longevity.
For temporary retail spaces and brand activations, birch also offers a practical advantage. It withstands repeated installation and transportation while maintaining its appearance, making it an ideal foundation for a circular event furniture hire model.
Event furniture hire for Alison Lousada featuring FoundPop
Introducing the Signature Birch Range
Our signature birch range was created to function as a complete design system.
Rather than viewing furniture as a series of individual products, FoundPop developed a collection of complementary pieces that work together seamlessly. FoundPop shelving, display tables, hanging rails, and plinths all share a common visual language, allowing brands to create cohesive environments regardless of the size or format of the event.
Available in three finishes, natural birch, white and black, the collection provides flexibility while maintaining consistency.
Natural birch highlights the warmth and character of the timber itself, making it a popular choice for fashion, lifestyle and wellness brands. White creates a brighter, gallery-inspired backdrop that allows products to take centre stage, while black introduces contrast and sophistication for premium launches, exhibitions and evening events.
The collection’s versatility allows it to adapt to a wide range of creative concepts without losing its identity.
Event furniture hire for Grenson and Stories Behind Things featuring FoundPop
Exclusive Shelving Designed for Retail
Among the most recognisable elements of FoundPop’s signature birch range are our exclusive shelves.
Designed specifically for retail displays, pop-up shops and showrooms, these units combine visual simplicity with practical functionality. They provide brands with flexible merchandising solutions while maintaining the clean architectural aesthetic that defines the wider collection.
Unlike standard retail shelving, the range was developed for temporary environments where ease of installation, adaptability and presentation quality are equally important.
The shelving has become a defining feature of many FoundPop projects, helping brands showcase products in a way that feels intentional rather than improvised.
Event furniture hire for Another Pantry featuring FoundPop
Designed for Reuse
As conversations around sustainability continue to shape the events and retail industries, furniture rental offers a practical alternative to purchasing products for single-use projects.
FoundPop’s signature birch range was designed with longevity in mind. Every piece is intended to remain in circulation across multiple installations, reducing the need for unnecessary manufacturing and helping minimise waste.
The collection’s modular construction allows individual components to be repaired or replaced when required, extending the lifespan of each product. This approach supports a circular model that prioritises durability and reuse over disposability.
Sustainability is also considered throughout the wider operation, from material sourcing and manufacturing efficiencies to transportation and logistics planning.
For brands seeking more responsible approaches to event production, event furniture hire can play a meaningful role in reducing environmental impact without compromising design quality.
Event furniture hire for Night Dreamer and Grenson featuring FoundPop
More Than Furniture
One of the biggest misconceptions about event furniture hire is that it simply involves delivering products to a venue. In reality, successful activations require much more than that.
FoundPop’s team supports projects from planning through to installation, ensuring every piece is delivered, assembled and positioned correctly on-site. This allows producers, agencies and brand teams to focus on styling, merchandising and guest experience rather than managing furniture logistics.
For many clients, this combination of design expertise and operational support is what transforms furniture from a practical necessity into an integral part of the event experience.
Built for Modern Brand Experiences
The way people engage with physical spaces has evolved significantly over the last decade.
Consumers increasingly expect experiences that feel authentic, thoughtfully designed and aligned with a brand’s values. Temporary spaces are no longer viewed as short-term solutions; they are often among the most visible and impactful expressions of a brand.
This shift has increased demand for environments that feel premium while remaining flexible enough to adapt to changing needs.
The signature birch range was created to meet that challenge. Its architectural influence, exclusive design, sustainable approach and operational practicality have helped make it a trusted choice for pop-up shops, exhibitions, product launches, press previews and brand activations across the UK.
Event furniture hire for Goodlids and Another Pantry featuring FoundPop
Why Our Collection Continues to Stand Out
Good design rarely follows trends. Instead, it focuses on materials, proportions and functionality that remain relevant over time.
FoundPop’s birch range reflects this philosophy. It combines contemporary aesthetics with practical durability, creating a furniture collection that performs as well operationally as it does visually.
For brands seeking event furniture hire that feels considered, sustainable and design-led, our birch collection offers something increasingly rare: furniture that enhances the overall experience rather than simply furnishing the space.
Temporary spaces may only exist for a few days or weeks, but the impressions they leave behind can last much longer. The right furniture helps make those moments memorable.
And that’s exactly what FoundPop was designed to do.
Event furniture hire for Night Dreamer featuring FoundPop
