Photography by Katy Dillon
For their London showcase, Grenson, a British heritage brand known for merging traditional craftsmanship with contemporary design, wanted a space that felt more like a modern gallery than a conventional retail environment. The chosen location, Old Sessions House, provided the perfect historic backdrop for a contemporary display.
To realise this vision, FoundPop supplied signature, minimalist fixtures designed to complement brands and elevate hired spaces. High-end plinths showcased individual shoes, turning each pair into a statement piece while sleek, open shelving allowed collections to be viewed with clarity and intention.
The combination of our birch wood plinths and shelf rentals created a spatial flow that encouraged visitors to move through the showroom naturally and appreciate the craftsmanship of each shoe. The minimal design allowed the footwear to take center stage, reinforcing Grenson’s narrative of quality, precision, and modernity.
FoundPop’s approach demonstrates how event furniture hire can transform heritage brands’ pop-ups and showrooms into gallery-like experiences that feel both intentional and memorable.
Launch Your Own Activation
If you’re hosting a press preview or showroom, FoundPop can supply the retail backbone: modular, design‑driven and production‑ready.
Get a feel for FoundPop with our 3D Space Planner and request a quote to design your next IRL experience.
