The Story Behind FoundPop’s Signature Birch Range
Featured photo of Beam’s Expedition Club When FoundPop launched, the ambition was never to become just another event furniture hire company. The goal was to bring better design to temporary spaces. Today, pop-up shops, showrooms, exhibitions and brand activations are some of the most important touchpoints between brands and their audiences. Yet for years, many […]
Graduate Fashion Week Returns to The Truman Brewery
Graduate Fashion Week hosted at The Truman Brewery again this month, bringing together the UK’s most promising emerging designers for four days of catwalk shows, exhibitions, industry talks, networking opportunities and prestigious award presentations. For more than 35 years, the Graduate Fashion Foundation has played a vital role in supporting the future of fashion, helping […]
Premium Event Furniture Hire Delivered Fast
Featured photo of Night Dreamer by Amy Hunter Design-Led Furniture Hire for Activations, Press Days & Exhibitions Reserve Before 12pm for Next-Day Delivery When deadlines move and launch dates stay fixed, furniture can quickly become the bottleneck. FoundPop helps brands, agencies and producers create premium activations without lengthy fit-outs, custom builds or last-minute sourcing stress […]
The Rise of Community-Led Brand Experiences
Featured photo of Nona The Label and The Alpine Edit Why Brands Are Investing in Connection, Not Just Attention For years, physical experiences were designed to capture attention. A launch event, a temporary space or a one-off activation gave brands an opportunity to generate awareness, create content and introduce new products to market. Today, the […]
ELVEEV Opens Residency in Kensington
Photography by Sarah Ellen Treacher Why Curated Retail Matters ELVEEV’s recent residency in Kensington reflected a wider movement reshaping contemporary retail: the return of the curator. At a time when consumers are overwhelmed by endless online choice, spaces like ELVEEV offered something more intentional. Founded by Ellie after years spent within leading multi-brand luxury retailers […]
Summer Activation Round-Up: 5 Experience Trends Defining 2026
Feature photo of Tea and Tequila Every summer brings a new wave of activations, launches and brand experiences. Some generate social buzz, some create queues around the block, and a select few reveal where the industry is heading next. This season, the strongest activations shared a common thread. They weren’t necessarily the biggest or most […]
Why People Stay: The Psychology Behind High-Performing Brand Experiences
Photography of Wrangler by 22×43 Creative Most activations are still measured by how many people come in. Footfall, content output, conversion. But that only explains the first moment of attention, not what holds it. There is a point in every physical experience where attention either drops or deepens. Dwell time sits in that space. Not […]
Nona The Label Hosts The Alpine Edit
Photography by Katy Dillon Nona The Label and The Alpine Edit teamed up to host an array of brands, opening in the heart of London. The Alpine Edit curated pieces and brands from a variety of independent creators. This translated into a physical environment that leaned into softer visuals, layered styling, and a more exporatory […]
Fill® Refill Launches in Borough Yards
Photography by Fill® Refill Retail, Reframed for the High Street The fresh pop-up from Fill in Borough Yards taps into a growing shift in how consumers want to shop: less packaging, more participation. Set within one of London’s most activation-ready retail destinations, the space sits inside a wider ecosystem designed for discovery, where “community meets […]
Behind-the-Scenes With SoSo Swim
SoSo Swim Opens Pop-Up in London Photography by SoSo Swim SoSo Swim is part of a new wave of independent labels using physical space to communicate not just product, but purpose. Founded by Romy, the brand is built around a clear mission: creating swimwear that is good for both you and the planet. Pieces are […]
The Questions Every Brand Asks Before Going IRL
In partnership with Lone Design Club As more brands transition from digital-first to physical retail, the questions are becoming more consistent and more strategic. Not should we go IRL, but how do we do it well? Together with Lone Design Club, we have unpacked the most frequently asked retail questions from our community. The result […]
How to Choose an Event Furniture Hire Partner in London
Featured photos of Seventh Stores A Practical Guide for Agencies, Producers and Brand Teams Choosing an event furniture hire partner in London is no longer a purely logistical decision. In 2026, as pop-ups, brand activations and experiential events become longer running, more community focused and sustainability-led, furniture hire plays a critical role in how events […]