Your Guide to Private Showrooms for SS25
Featured photo: MOTHER Denim Private Showroom Private showrooms offer an exclusive, intimate setting for fashion buyers to explore the latest SS25 collections. Unlike pop-ups, which are often transient and geared towards broad public engagement, private showrooms create a curated environment that allows for detailed interactions, deep dives into brand stories, and personalised buying decisions. In […]
How to Plan a Designer Presentation
Featured photo: MILE x Off-White Private Pop-Up Fashion Week Events That Leave a Lasting Impression Planning a designer presentation for Fashion Week can be both thrilling and nerve-wracking. You want to ensure that your hard work shines and leaves an indelible mark on your audience. A well-executed presentation not only opens doors but also generates […]
How Streetwear is Redefining Retail
Featured photo: about:blank activation Streetwear is no longer just a fashion trend; it has become a cultural movement that merges community, exclusivity, and storytelling. Also on the rise, brand activations have emerged as the ultimate strategy for streetwear labels to captivate their audience and solidify their presence. Naturally London, with its eclectic neighborhoods and trendsetting […]
THIS IS US’ London Pop-Up
Photography by Seyi Opesan Celebrating Craftsmanship and Community At FoundPop, we believe every space tells a story, and for THIS IS US, the story is one of heritage, community, and sustainability. With roots in the heart of Nigeria, THIS IS US transforms locally sourced materials into wearable art and lifestyle essentials, spotlighting the artisans and […]
Velour Garments x ASICS Pop-Up Shop
A Fusion of Craftsmanship and Sport In the heart of London, the Velour Garments x ASICS pop-up offered a gallery-like retail experience that blurred the lines between fashion and art. Open by appointment only, the minimalist space showcased ASICS’ sneakers as art pieces, displayed behind glass, while Velour Garments’ signature wardrobe essentials were presented on […]
Veronica de Piante Holiday Boutique
Veronica de Piante’s holiday pop-up boutique at 14 Lowndes Street was a stunning testament to craftsmanship, heritage, and thoughtful design. Running until December 24th, the boutique offered an intimate and immersive experience showcasing the designer’s Pre-Spring 25 and Holiday collections. Visitors were treated to an elegant display of modern tailoring, luxurious knitwear, and refined outerwear—all […]
London Fashion Week AW25 Guide
Your comprehensive guide for hosting pop-ups during Fashion Week. Whether you’re a brand looking to debut your latest collection or a seasoned designer seeking fresh ways to engage your audience, our guide is packed with strategies to ensure your shop stands out. Ready to transform your Fashion Week experience? Subscribe to POP-ID for access to […]
Hosting Fashion Week PR Events
Press Days and Brand Activations with FoundPop Retail Kits Behind every standout Fashion Week event is creative leadership that understands the power of storytelling through design. Brands often turn to creative and PR agencies to transform empty spaces into memorable experiences, leveraging our versatile furniture collections during one of the busiest fashion months. Explore recent […]
Holiday Pop-Up Opens in Soho
Step Into Cropmas Wonderland with The Beauty Crop This holiday season, The Beauty Crop is turning London’s Soho into a festive haven for beauty enthusiasts with their Cropmas Wonderland Pop-Up. From December 2nd to 8th, 15 Bateman Street transforms into an immersive experience where luxury meets affordability, and fun meets purpose. Known for its clean, […]
Crafting Fashion Week Showrooms
Fashion week is the ultimate stage for brands to showcase their vision and collections. From curated showrooms to immersive presentations, every detail matters in creating a memorable experience for buyers, press, and industry insiders. At FoundPop, we understand the importance of design-led spaces that not only reflect a brand’s identity but also maximise functionality and […]