When International Fashion Comes to London: Oslo Runway Opens Showroom
Featured photos from K&H Comms and Oslo Runway With London Fashion Week just around the corner, we’re looking back at some of our favourite fashion activations. One of them was Oslo Runway, a showroom bringing together Norwegian fashion and lifestyle brands for an introduction to the UK market, with K&H Comms delivering the London activation. […]
In Conversation With Goodlids
Featured photos by Goodlids Following a successful stop in Manchester earlier this month, Goodlids has now landed in London as part of its Northern Hemisphere Summer Tour, with the brand’s first-ever New York City pop-up set to open this weekend. Running from 10–19 July at 159 Bethnal Green Road in Shoreditch, the London residency marks […]
Goodlids Opens in Manchester
Featured photos by Winston Brinsley As the first stop of Goodlids’ Northern Hemisphere Summer Tour, Manchester welcomes the hemp outdoor brand for a weekend activation at Altogether Otherwise in NOMA. Bringing together natural fibres, thoughtful design and a distinctly New Zealand perspective on outdoor living, the pop-up offers visitors the opportunity to experience the latest […]
Goodlids Goes On Tour: Manchester, London and Brooklyn
Featured photos from Goodlids and Friends 2024 From New Zealand to the World This weekend, the popular outdoor brand begins its latest international tour, bringing Goodlids to Manchester, London and Brooklyn with their latest series of pop-ups. What started as a way to connect with customers beyond New Zealand has grown into an opportunity to […]
The Story Behind FoundPop’s Signature Birch Range
Featured photo of Beam’s Expedition Club When FoundPop launched, the ambition was never to become just another event furniture hire company. The goal was to bring better design to temporary spaces. Today, pop-up shops, showrooms, exhibitions and brand activations are some of the most important touchpoints between brands and their audiences. Yet for years, many […]
Dermot Kennedy Hosts at Flat Iron Square
Created by Amelia Studios to celebrate the release of Dermot Kennedy’s album Sonder, the London pop-up transformed an album launch into an immersive physical experience. Hosted at Flat Iron Square, the activation combined experiential design, merchandise, storytelling and an intimate live performance. While this activation took place in 2022, the ideas behind it feel more […]
Graduate Fashion Week Returns to The Truman Brewery
Graduate Fashion Week hosted at The Truman Brewery again this month, bringing together the UK’s most promising emerging designers for four days of catwalk shows, exhibitions, industry talks, networking opportunities and prestigious award presentations. For more than 35 years, the Graduate Fashion Foundation has played a vital role in supporting the future of fashion, helping […]
Premium Event Furniture Hire Delivered Fast
Featured photo of Night Dreamer by Amy Hunter Design-Led Furniture Hire for Activations, Press Days & Exhibitions Reserve Before 12pm for Next-Day Delivery When deadlines move and launch dates stay fixed, furniture can quickly become the bottleneck. FoundPop helps brands, agencies and producers create premium activations without lengthy fit-outs, custom builds or last-minute sourcing stress […]
The Rise of Community-Led Brand Experiences
Featured photo of Nona The Label and The Alpine Edit Why Brands Are Investing in Connection, Not Just Attention For years, physical experiences were designed to capture attention. A launch event, a temporary space or a one-off activation gave brands an opportunity to generate awareness, create content and introduce new products to market. Today, the […]
ELVEEV Opens Residency in Kensington
Photography by Sarah Ellen Treacher Why Curated Retail Matters ELVEEV’s recent residency in Kensington reflected a wider movement reshaping contemporary retail: the return of the curator. At a time when consumers are overwhelmed by endless online choice, spaces like ELVEEV offered something more intentional. Founded by Ellie after years spent within leading multi-brand luxury retailers […]
Summer Activation Round-Up: 5 Experience Trends Defining 2026
Feature photo of Tea and Tequila Every summer brings a new wave of activations, launches and brand experiences. Some generate social buzz, some create queues around the block, and a select few reveal where the industry is heading next. This season, the strongest activations shared a common thread. They weren’t necessarily the biggest or most […]
Why People Stay: The Psychology Behind High-Performing Brand Experiences
Photography of Wrangler by 22×43 Creative Most activations are still measured by how many people come in. Footfall, content output, conversion. But that only explains the first moment of attention, not what holds it. There is a point in every physical experience where attention either drops or deepens. Dwell time sits in that space. Not […]