Velour Garments x ASICS Pop-Up Shop
A Fusion of Craftsmanship and Sport In the heart of London, the Velour Garments x ASICS pop-up offered a gallery-like retail experience that blurred the lines between fashion and art. Open by appointment only, the minimalist space showcased ASICS’ sneakers as art pieces, displayed behind glass, while Velour Garments’ signature wardrobe essentials were presented on […]
Brand Activations vs. Pop-Ups
Are you trying to decide between activations and pop-up shops for your brand? Both are exceptional ways to elevate your brand’s visibility and connect with your audience. Each offers unique opportunities to meet your business goals, but knowing which is the right fit requires understanding their key differences. Let’s dive into what makes each option […]
Retail Trends Defining 2025
Featured photo from Anya Hindmarch 2025 is here and the retail industry is yet again adapting to consumer demands, technological innovation, and a rapidly evolving market. From sustainable practices to immersive brand activations, retailers are finding new ways to captivate their audience. Pop-ups, in particular, are leading the charge as essential tools for connection, storytelling, […]
Inside Bianca Saunders’ Concept Store
A Collaborative Pop-Up Opens in London From December 10th to 22nd, Bianca Saunders is hosting a pop-up concept store in collaboration with Time & Space. Featuring Saunder’s AW24 collection and archival pieces, the space is home to curated furniture, art, and objects inspired by iconic mid-century designers. The pop-up agenda also includes a series of […]
The Rise of Seasonal Showrooms
Seasonal showrooms are taking the retail and event landscape by storm, becoming a staple for brands looking to create exclusive, immersive, and highly targeted experiences. These pop-up spaces are much more than temporary retail outlets — they are a strategic tool for brands to connect deeply with their audience while showcasing their products in innovative […]
The Sensus Collective Holiday Pop-Up
From December 8th to 15th, Sensus Collective is hosting its first-ever holiday shopfront in Belgravia. The pop-up highlights some of the best in independent design. Visitors can explore sustainable sculptural candles from Buji, effortlessly chic sets from Ayam Set, fine jewellery by MATILDE Jewellery, and more from carefully selected brands. We are delighted to work with […]
Wrangler’s Diner-Themed Brand Activation
From the American Midwest to London Bridge: Wrangler’s Good Mornings Make for Better Days 22×43 Creative in collaboration with Fabric PR recently brought Wrangler’s global campaign to life in a spectacular way, hosting an immersive pop-up and breakfast press event at London Bridge. Tasked with translating the brand’s retro Midwest ethos into a tangible event, […]