Pushing the Pop-up and Events industry to change is what FoundPop is all about.
Choosing to rent instead of buying when furnishing a shop, event or experience goes a long way to improving the footprint and impact our industry has.
Founded on the desire to promote a greener, better world and championing a circular economy is why we do what we do. Simply put, the longer a product stays in the economy, the more sustainable it is.
At FoundPop we focus on four key areas where we can really make a difference – sourcing responsibly, packaging and assembly, carbon footprint and like-minded partners.
December’s issue of POP-ID focuses on three of our like-minded partners – Safia Shakarchi, founder of Another Pantry, Jemma Finch, founder and CEO of Stories Behind Things and Reluxe founder, Clare Richardson – three incredible women changing the way we consume in order to save the planet.
The pop-up grocery store - Another Pantry
Designed to champion slow and conscious cooking, the online recipe platform bridges the gap between the food industry and home cooking by educating readers on where their food comes from and the creative processes behind what we eat.
After a popular first pop-up at Coal Drops Yard, we sat down with Safia to discuss what she learnt in the process and what advice she’d give to others looking to create an “in real life” experience for their brand.
How easy was it for you to find relevant pop-up space for your brand?
“For our first pop-up, a friend recommended the space in Coal Drops Yard, Kiosk N1C — I couldn’t believe there was a dedicated pop-up space in that area and it ended up being such a smooth process. The team were so helpful, licensing was easy, and the space was all set up with wifi and everything I needed so it was perfect.
For the second pop-up I reached out to Shaftesbury as I knew I wanted to be in and around Seven Dials, and they were great from the get-go too. I had reached out to quite a few landlords but Shaftesbury got back to me quickly and we set up a meeting to chat about how their pop-up process works — it’s something they do fairly regularly so they knew what to expect, how to go about it and they walked me through it all.
I didn’t know which spaces of theirs would be available until about 6-8 weeks before I opened the shop so it meant I needed to be pretty flexible, but it was worth it — they’ve been super helpful and supportive the whole way through.”
How did you go about designing your pop-up space?
“I knew I didn’t want to deck the shop out by buying lots of furniture because of cost and then the problem of storing all the furniture afterwards, so I set out to find something I could hire.
Initially, I found that pretty hard — a lot of the hire furniture available online just didn’t feel on brand and whilst the cost of hiring was fairly low, the delivery and collection costs were extortionate!
When I came across FoundPop I genuinely felt like I’d hit the jackpot — the furniture was sleek and contemporary so the perfect fit for my brand, and when I got in touch with the team Holly & Sophie understood how things are for a small business and they’ve been fantastic. We’ve worked with them now on both of our pop-ups this year and it’s been such a pleasure.”
What advice would you give to brands looking to open their first pop-up?
“Start planning early! The first pop-up took about 6 months of planning for me, and the second one about 3 months as I knew what to expect the second time around.
Look into what you need to organise for the specific products you’re selling — e.g. if you’re selling alcohol, you need to make sure you’ve got the right licensing in place. I’d also really recommend investing in some PR and doing a launch party with industry friends — it’s a lovely way to celebrate your opening and get lots of buzz going around it, especially if your pop-up is only on for a short time.
Do your research on your location too and make sure it’s in an area with a decent amount of footfall and where your target audience would likely travel to or be. Planning a pop-up is a lot of hard work but it’s also really fun — it’s exciting to see your brand in action and meet your audience, especially if you’re an online business, so I’d definitely recommend it.”
The Winter Workshop - Stories Behind Things
With the climate crisis at the forefront of all of our minds, it’s a no-brainer we’re all looking to shop more sustainably this Christmas and Jemma, Founder & CEO of Stories Behind Things, gives you the platform to do just that.
Championing conscious shopping, Stories Behind Things was created to educate consumers to make planet-friendly purchases that won’t cost the earth. Consumers are now more than ever questioning how and where products are made, and what impact they’ll have on the planet, with that in mind, Stories Behinds Things provides full transparency with every purchase.
To give back to her community, Jemma curated many offline events this year including ‘The Big Clothes Switch’ at different locations in London, ‘The Corner Shop’ at One Hundred, Shoreditch and her latest pop-up ‘The Winter Workshop’ at Coal Drops Yard, running throughout December.
Events like these allow like-minded people to connect and explore the products in real life, and for Jemma, a chance to grow the Stories Behind Things community and fight against climate change.
When organising temporary shop fit-outs for events and pop-ups, renting furniture is the most convenient, cost-effective and planet-friendly solution for brands like Stories Behind Things.
If you had the option to buy and throw away or rent furniture, with the climate emergency in mind, renting is the way forward, that’s why we’re pleased to have supplied FoundPop furniture for Stories Behind Things events and pop-ups throughout 2021-22.
We can’t wait to see what Stories Behind Things has planned for 2023.
The reselling platform - Reluxe
Continuing on the topic of shopping more sustainably, why not buy second-hand this Christmas?
Reselling platform Reluxe hosts an array of luxury second-hand goods from brands including Chanel, Hermes, Prada and many more – the perfect ‘guilt-free’ gift for your loved ones.
The founder behind this brilliant platform is Clare Richardson – contributing fashion editor at WSJ, and both British and Italian Vogue.
Clare is an advocate of the idea of ‘slow fashion‘ and founded Reluxe with the aim to reduce carbon emissions produced by the fashion industry by promoting and enabling the reselling and recirculating of luxury clothing items.
Reluxe hosted a number of pop-ups and events this year, including collaborations with sustainable outerwear brand Marfa Stance and conversations with journalist Pandora Sykes and fashion influencer Lucy Williams.
Renting FoundPop furniture has proved to be the perfect fit for Reluxe, providing a stylish and quick set-up that aligns with its sustainability values.
We’re looking forward to seeing whom Reluxe collaborates with next!