26 miles? We completed a marathon of pop-ups last month!
We’ve really hit the ground running this Autumn, supplying our rental furniture to incredible brands including; Tracksmith, UVU Club and Represent in locations around London, and with in-store activations now on the rise, it’ll be a sprint finish to Christmas for us.
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'The London First'
Launching its first London store, Tracksmith fitted out their initial pop up in Marylebone for the London Marathon with a range of our ego-less furniture. Of course, this was just a sneak preview with a permanent London shop due to open soon! Like most retail experiences these days, the new shop will be so much more than just retail – operating as a runners community hub, with a patio garden and a coffee bar.
Not joined the UVU club yet? Now is the time! Working to change the way the world works out by taking exercise out of the gym, and infusing it with an element of culture and exploration is what this game-changer is all about. The queue for the October drop went around the block, with everyone keen to get their hands on the ‘Handsome Devil’ tees in collaboration with Cole Buxton, designed by Hector Trend.
Represent prides itself on British-made, luxury streetwear. Boasting over 700,000 followers on Instagram, it’s no surprise there were queues for miles on the streets of East London for their sample sale at Protein Studios. Whilst fans of the brand queued, they were offered Gooey cookies and MangoGo drinks to keep them going – a nice touch by brand founder George Heaton.
We’re huge fans of the ethos behind Do Not Subverge and their desire to pop-up regularly to bring their community together. Branding up our cash desk ready for the White City House exclusive early access private party and then meeting the team behind the scenes had us wondering who was on the guest list!
We could not help but notice that socials lit up on this one day pop-up for The 1975. With Matt Healey making a surprise appearance, fans quickly reached for their phones to record the action and take selfies. The event marked the launch of their new album ‘Being funny in a foreign language’ with Spotify and we think our kit was the perfect fit for displaying the wears, but the album cover car definitely stole the show.
The importance of a Circular Economy in the retail world is the main reason FoundPop was started back in 2019! Our true desire to bring about a change and really highlight the benefits of hire versus buy have resulted in over 2,000 brands, agencies and landlords joining us over the last couple of years to kick-start the revolution. Our goal remains to help the world of retail, events and marketing to rethink, reuse and reduce the impact of this industry.