Celebrating Earth Day: Embracing Sustainable Fashion with FoundPop

OMNES fashion store front with mannequins and eco-friendly clothes.

Featured Images OMNES x FoundPop

Earth Day is officially here and it’s a timely reminder of the importance of championing sustainable practices, particularly in the fashion industry. With growing environmental concerns and a push towards ethical consumption, more brands are embracing sustainability as a core value. 

In this blog, we explore why sustainable fashion matters, what to consider when investing in sustainable brands, and how FoundPop is leading the way in eco-friendly retail solutions

We’ll also highlight some of the sustainable brands FoundPop has collaborated with and provide inspiration for Earth-friendly pop-up events.


Sustainable fashion is not just a trend; it’s a crucial movement that addresses the environmental and social impacts of clothing production and consumption. In today’s fast-paced fashion industry, sustainable fashion offers a much-needed shift towards a more ethical and eco-conscious approach.

At its core, sustainable fashion encompasses practices that aim to minimise waste, reduce pollution, and promote fair labour practices throughout the supply chain. By encouraging consumers to embrace slow fashion and invest in quality, long-lasting pieces, sustainable fashion promotes a culture of mindful consumption and reduces the demand for fast fashion, which is notorious for its disposable nature.


One of the primary reasons sustainable fashion matters is its potential to mitigate the fashion industry’s environmental footprint. Traditional clothing production processes are often resource-intensive, relying heavily on water, energy, and chemicals. However, sustainable fashion seeks to minimise these impacts by adopting eco-friendly materials, such as organic cotton, hemp, and recycled fabrics. 

By embracing sustainable materials, production methods, and supply chain practices, fashion brands can help reduce their carbon footprint and minimise their contribution to climate change.


Sustainable fashion brands also prioritise transparency and accountability throughout their supply chains, ensuring workers are treated fairly and paid a living wage. By supporting sustainable brands, consumers support human rights and social justice within the fashion industry, empowering workers and fostering positive change.

Through prioritising eco-friendly materials, ethical labour practices, and mindful consumption habits, fashion brands can create a more sustainable and equitable future for both people and the planet. As consumers, we have the power to drive positive change by supporting sustainable brands and making conscious choices about what we wear. Together, we can shape a fashion industry that is not only stylish but also ethical, environmentally responsible, and socially conscious.

Fashion store shelf with clothes and framed photographs
Boutique interior with clothing rack and orange chairs.

Featured Images Nobody’s Child x FoundPop

Here at Nobody’s Child, we have a positive vision for the future. We believe thoughtfully created clothes should be the rule, not the exception, and we’re dedicated to making responsible and affordable pieces, whilst being as transparent and honest as possible

— Jody Plows, CEO


FoundPop is not just a rental company; it’s a sustainable solution for the fashion industry’s evolving needs. Our ethos revolves around sustainability, offering products that are not only durable but also re-usable, aligning seamlessly with the principles of slow fashion. When you partner with FoundPop, you’re not just renting furniture; you’re investing in a greener, more sustainable future for London events.

Our commitment to sustainability extends to many aspects of our operations, from design to manufacturing and delivery.

  • We design our furniture with quality in mind, ensuring they are easy to assemble and de-assemble without the need for nuts or bolts, minimising waste and damage. Our modular approach allows for components to be replaced, enabling refurbishment and extending the product’s life cycle.

In manufacturing, we prioritise eco-friendly practices.

  • Our timber is certified to comply with the latest Sustainability Forestry Standards, and our facilities use renewable energy sources such as solar panels.
  • Excess wood is stored and incinerated on-site to provide heat and power, further reducing our carbon footprint.
  • Additionally, we design our products to use standard specification materials wherever possible, reducing manufacturing waste.

When it comes to delivery, collection, and packaging, we strive to minimise our environmental impact.

  • Our delivery schedules are carefully planned to optimise transport efficiency while serving our customers effectively.
  • By taking packaging away with us after delivery, we can re-use materials and save on resources.

Partnering with FoundPop not only allows you to create stunning pop-up events but also demonstrates your commitment to sustainability. Sustainable pop-ups are the future of London events, and by choosing FoundPop, you’re leading the way towards a greener, more environmentally conscious approach to event planning. 

Join us in shaping a brighter, more sustainable future for the fashion industry and beyond.


We are proud to have worked with a range of sustainable fashion brands, each with its own unique approach to sustainability. 

  • Nobody’s Child stands out as a sustainable fashion brand by prioritising responsible materials, with over 95% of their 2023 collection made from organic, lower impact, or recycled materials, reflecting their commitment to bringing beautiful fashion to every woman while minimising environmental impact. Through collaboration with NGOs, industry experts, employees, and customers, Nobody’s Child promotes ethical practices and sustainability throughout their supply chain, fostering a collective effort to create positive change in the fashion industry.
  • Siam Circle, an upcycling fashion brand, transforms discarded fabrics into stylish garments, reducing waste and promoting circularity in fashion.
  • OMNES distinguishes itself as a sustainable brand by using responsibly sourced fabrics, including organic, natural, and recycled materials like LENZING™ ECOVERO™ viscose, while also prioritising renewable energy in its supply chain to reduce its environmental impact. With a focus animal welfare, OMNES abstains from using fur, leather, and exotic animal products.
  • Pangaia, known for its innovative use of materials like recycled plastic bottles and seaweed fiber, embodies the intersection of fashion and sustainability. 
  • Damson Madder, prioritises sustainability by using organic cotton, recycled, and repurposed fabrics in all garments, alongside ethical sourcing practices, transparent supply chains, and a commitment to zero compromise between quality design and environmental impact. With a focus on circular design, innovative fabric and washing techniques, and partnerships with suppliers to minimise environmental impact, Damson Madder is dedicated to making a positive difference in the fashion industry, ensuring that style does not cost the earth.
A selection of clothes on hangers against a white backdrop with a large artificial flower.
Fashion clothing on a rack and a bouquet of red flowers on a pedestal in a well-lit room.

Featured Images Damson Madder x FoundPop



There are numerous organisations dedicated to environmental conservation and social justice that could benefit from your support. Consider donating to charities such as The Ocean Cleanup, which works to remove plastic pollution from the world’s oceans, or Fashion Revolution, a global movement advocating for a more transparent and ethical fashion industry.


From partnering with brands to create a curated shopping experience of sustainable products, to panel discussions on topics such as sustainable fashion and zero-waste living, there’s a lot you can do to inspire important conversations and support the movement. 

Below are five sustainability-led pop-up ideas to help build a community and educate on environmentally friendly fashion.


Host a pop-up event where attendees can learn about upcycling clothing and accessories. 

  • Partner with local artisans or designers who specialise in upcycling to lead workshops on transforming old garments into new, stylish pieces. 
  • Offer hands-on tutorials on techniques such as patchwork, embroidery, and fabric painting. 

This pop-up promotes sustainable fashion by encouraging creativity and resourcefulness while reducing textile waste.


Organise a pop-up event where attendees can swap their gently used clothing and accessories with others. 

  • Partner with local thrift stores or sustainable fashion brands to offer a curated selection of pre-loved items for swapping. 
  • Attendees can also shop from sustainable fashion brands offering discounted or exclusive items. 

This pop-up promotes circular fashion by giving new life to pre-owned garments and reducing the demand for new clothing production.


Host a pop-up event featuring a curated selection of ethical and sustainable fashion brands. 

  • Partner with brands that prioritise ethical manufacturing, fair trade practices, and eco-friendly materials. 
  • Showcase their collections through fashion shows, panel discussions, and interactive displays. 

This pop-up educates consumers about the importance of ethical fashion choices and provides them with access to sustainable alternatives.


Create a pop-up market focused on zero-waste fashion brands and products. 

  • Partner with designers who use innovative techniques to minimise waste in their production process, such as pattern optimisation and fabric scraps utilisation. 
  • Offer a range of zero-waste clothing, accessories, and home goods for sale.

This pop-up highlights the potential of zero-waste fashion to reduce environmental impact and encourages conscious consumption.


Host a pop-up event where attendees can learn about natural dyeing techniques using plant-based materials. 

  • Partner with local artisans or experts in natural dyeing to lead workshops on dyeing fabric with botanicals like flowers, leaves, and roots. 
  • Provide attendees with the opportunity to experiment with different dyeing methods and create their own unique dyed textiles. 

This pop-up promotes sustainable fashion by showcasing an eco-friendly alternative to synthetic dyes and empowering participants to create their own natural, non-toxic clothing and accessories.


Sustainable fashion brand does pop-up in London.

Featured Image Pangaia x FoundPop

Investing in sustainable fashion brands is not just about making a fashion statement; it’s about making a conscious choice to support ethical and environmentally responsible practices. When choosing sustainable fashion brands to support, there are several factors to consider such as eco-friendly certifications B Corp, Positive Luxury’s Butterfly Mark or a Good For You rating. These certifications serve as a testament to the brand’s commitment to sustainability and can help consumers make informed purchasing decisions. 


  • Look for brands that prioritise the use of organic or recycled materials, as well as ethical sourcing practices. 
  • Look for brands that are transparent about their supply chain and production processes, as well as their social and environmental impact.


Beyond supporting sustainable brands with their purchasing power, consumers can also show their support by advocating for change within the fashion industry.

  • Spread awareness about the importance of sustainability in fashion and encourage others to make conscious purchasing decisions.
  • Engage with brands on social media and demand greater transparency and accountability in their practices.

By amplifying the voices of sustainability advocates and holding brands accountable for their actions, consumers can drive positive change within the fashion industry.

Consumers can also invest in a sustainability-led fashion community by participating in events and initiatives that promote eco-friendly practices. 

  • Attend clothing swaps, where you can exchange gently used garments with others, reducing the demand for new clothing and extending the lifecycle of existing pieces. 
  • Support local artisans and independent designers who prioritise sustainability in their work. 

Investing in sustainable fashion brands is a powerful way for all of us as consumers to support ethical and environmentally responsible practices within the fashion industry. By considering factors such as eco-friendly certifications, production methodologies, and transparency, consumers can make informed purchasing decisions that align with their values. In turn, shoppers can advocate for change and participate in sustainability-led initiatives, to help build a fashion community that prioritises the well-being of people and the planet.


As we mark Earth Day, the significance of sustainable fashion cannot be overstated. Through our exploration, we’ve seen how sustainable brands prioritise eco-friendly practices, ethical production, and transparency, offering a path towards a more ethical and environmentally conscious industry.

Investing in sustainable brands involves careful consideration, from certifications to production methods, and consumers play a pivotal role in driving change by supporting these brands. FoundPop exemplifies this commitment to sustainability, offering eco-friendly furniture for memorable pop-up events.

Collaborations with sustainable fashion brands like Pangaia and Damson Madder showcase innovative approaches to sustainability, inspiring others to embrace eco-friendly practices. Earth-friendly pop-up events provide a platform for education and engagement, empowering individuals to make conscious choices in support of a more sustainable future.

On Earth Day and beyond, let’s reaffirm our commitment to sustainable fashion. With FoundPop leading the way and partnerships with eco-conscious brands, we can collectively create a brighter, more sustainable future for fashion and the planet.

For more Earth-friendly pop-up inspiration and sustainable fashion brands, stay tuned and subscribe to our digital magazine POP-ID.

Get a feel for FoundPop with our Space Planner, and when you’re ready to launch, pop us an email.

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