Gallery: City States
Limited Edition Wearable Art Starting a label in today’s fashion landscape is no small feat. With the streetwear market more saturated than ever, standing out requires more than just great design — it demands a unique perspective. City States, carved out its niche by rethinking the relationship between art and clothing. City States functioned as […]
How Thoughtful Activations Enhance Brand Communication
In 2025, retail isn’t just about showcasing products — it’s about creating spaces that speak directly to your audience. But how do you successfully launch and convert in this ultra competitive market? The answer lies in thoughtful activations to enhance brand communication. Every detail is an opportunity to showcase your brand values and ensures your […]
Trade Show at London’s Tobacco Dock
Tour The Tobacco Dock Host your next event at Tobacco Dock, one of London’s most dynamic and award-winning venues, where historic architecture meets cutting-edge experiential design. With over 16,000 sqm of versatile space and a dedicated team ensuring seamless execution, it’s the destination of choice for brands launching products, hosting conferences, or creating immersive experiences. […]
London Fashion Week’s First Boutique
London Fashion Week AW25 saw major openings, innovative showcases, and a focus on supporting emerging talent. Alongside public pop-ups, FoundPop was proud to support private fashion week events for buyers, press, industry leaders and creators. With a mix of high-profile openings and next-gen showcases, LFW once again proved why it remains a global innovation and […]
Your Guide to Private Showrooms for SS25
Featured photo: MOTHER Denim Private Showroom Private showrooms offer an exclusive, intimate setting for fashion buyers to explore the latest SS25 collections. Unlike pop-ups, which are often transient and geared towards broad public engagement, private showrooms create a curated environment that allows for detailed interactions, deep dives into brand stories, and personalised buying decisions. In […]
How to Plan a Designer Presentation
Featured photo: MILE x Off-White Private Pop-Up Fashion Week Events That Leave a Lasting Impression Planning a designer presentation for Fashion Week can be both thrilling and nerve-wracking. You want to ensure that your hard work shines and leaves an indelible mark on your audience. A well-executed presentation not only opens doors but also generates […]
2025 Pop-Up Inspiration
Featured photo from Kindred of Ireland Pop-Up Part One of Monthly Activation Ideas for Every Brand Pop-ups are redefining how brands connect with audiences. From fashion showcases and music events to art galleries and community workshops, these temporary spaces offer brands the chance to tell their stories, test new markets, and create buzz. With 2025 […]
How Streetwear is Redefining Retail
Featured photo: about:blank activation Streetwear is no longer just a fashion trend; it has become a cultural movement that merges community, exclusivity, and storytelling. Also on the rise, brand activations have emerged as the ultimate strategy for streetwear labels to captivate their audience and solidify their presence. Naturally London, with its eclectic neighborhoods and trendsetting […]
THIS IS US’ London Pop-Up
Photography by Seyi Opesan Celebrating Craftsmanship and Community At FoundPop, we believe every space tells a story, and for THIS IS US, the story is one of heritage, community, and sustainability. With roots in the heart of Nigeria, THIS IS US transforms locally sourced materials into wearable art and lifestyle essentials, spotlighting the artisans and […]
Design a PR-Worthy Fashion Week Pop-Up
Featured photo from Labeca is Belgravia Fashion Week is your chance to shine. With the world’s eyes on the latest trends and designs, how can your brand or event rise above the noise? A well-executed Fashion Week activation—whether it’s a pop-up shop or an immersive event—can captivate audiences, generate buzz, and leave a lasting impression […]