This past weekend, we installed our collection for Seventh’s two-day sample sale at Yorkton Workshops in Hackney — a FoundPop venue partner. By mid-morning, queues were already stretching down the road, with loyal fans and new followers eager to get their hands on some of the label’s unreleased pieces.
Shoppers browsed a curated edit of samples, studio-only garments, and archival favourites. Founded in London in 2019, Seventh has become known for its serene approach to design. Clean silhouettes, earthy tones, and everyday essentials reimagined with clarity and care form the backbone of the brand’s aesthetic.
The team, including founder Bukki and creative director Emanurel, were present throughout the weekend, welcoming guests and sharing insight into the process behind each piece. Their presence reinforced what many longtime fans already know: that Seventh is as much about connection and culture as it is about clothing.
As the sample sale wrapped, it was clear this was more than a fleeting retail moment — it was a reminder of how strong a community can become when a brand stays true to its values and vision.
If this weekend is anything to go by, Seventh’s next chapter will be one worth waiting in line for.
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Photography by Katy Dillon
