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Black text "issue 15 dec '23" on a plain white background.

ONE TO REMEMBER

As we approach the end of 2023, we’re pausing to look back on a year we’d like to call ‘one to remember’!

Throughout the year, we successfully carried out 363 activations across 273 locations in the UK and Europe. This serves as undeniable evidence that physical retail is not only alive but thriving more than ever. Empty spaces have transformed into opportunities for brands to establish stores that were once beyond imagination. Offline has taken the spotlight as the new online, and December was no different. We had the privilege of collaborating with outstanding brands, charities and event agencies this month. Take a look at some of our highlights…

Group of people browsing clothes in a modern minimalist store.
Gray winter jackets hanging on a rack against a white wall.

Photo Credit: Seventh

THE SEVENTH INSTALLMENT

Seventh, a brand known for its high-quality, minimalist approach recently celebrated its third birthday. To show appreciation for its loyal community, Seventh partnered with FoundPop to open a one-day pop-up store at the Frieze Gallery in Mayfair. The event was highly anticipated and spanned two floors, with the first floor showcasing the AW collection and the downstairs gallery serving as a physical store. The store’s aesthetic and vibe perfectly reflected the brand’s identity, meaning visitors got a real taste for Seventh “in real life”. FoundPop’s design-led furniture was carefully curated to complement Seventh’s collection – a match made in heaven.

REISS

Photo Credit: Reiss

REISS TEAM UP WITH MCLAREN

Reiss has recently announced its collaboration with the McLaren Formula 1 team as their official travel kit partner. The team will travel in style, wearing garments that are carefully designed for their functionality, adaptability and timeless appeal. To celebrate the partnership, Reiss held an exclusive event with McLaren, where the collection was showcased to the team. FoundPop provided a complete set-up with mixed and matched finishes to create an attractive display. Reiss has become a loyal customer of FoundPop over the years, so we were delighted to see the announcement of this partnership! 

Exterior of a boutique store named 'Ronning' with large display windows and a black facade.
Three people in a cozy living room with patterned rug and minimalist decor.
Minimalist clothing rack with coats and pants in a boutique interior.

Photo Credit: Appear Here

RONNING OPENS DEBUT POP-UP

Founded in 2017, the London-based accessory and clothing brand Ronning has popped up for the first time! Located in Soho, the pop-up ran from 15th to 18th December, just in time to grab a Christmas present or gift for yourself. If you’re not familiar with Ronning, the brand was founded by Magnus Ronning, a content creator living in London. Magnus intends to create an affordable one-stop-shop for anyone looking to create their “Everyday Uniform”. For the store set-up, Ronning mixed our contemporary furniture with vintage pieces to align with the brand’s vibe and we love how it turned out! 

Please note, our office will close Thursday 21st December and reopen Tuesday 2nd January. If your enquiry is urgent, please email [email protected]. From the team at FoundPop, we wish you a very Happy Holiday and New Year – roll on 2024!