It’s not just gigs that bands are providing for their fans this year, it seems they’ve caught on to the pop-up trend as well. We’re now seeing more and more enquries from production companies needing temporary fixtures for pop-up album launches and we love to see it!
With the likes of The 1975 and Loyle Carner jumping on the trend in October, it’s no surprise Dermot Kennedy was next in line. Produced by Amelia Studios Ltd at Flat Iron Square in London, the ‘Sonder’ album pop-up enticed fans with a beautiful flower arrangement, exclusive album merch and a live performance from Dermot himself.
It’s really exciting to see these incredible artists experimenting with temporary retail and creating new experiences for their fans.
