The about:blank hard launch in London, for one weekend only
After three years of building a loyal following online, the minimalist streetwear brand about:blank took on the physical retail world with their first-ever pop-up shop in Shoreditch.
Held at 133 Bethnal Green Road, the ARCHIVE pop-up wasn’t just another shop; it was an event. And judging by the line wrapped around the block, it’s safe to say that Londoners were more than ready to experience about:blank in person.
Featuring a combination of exclusive archive pieces, one-of-one samples, and a limited edition drop, this pop-up was the talk of the town.
Who is about:blank?
about:blank was founded in 2021 by Jack Henderson and Perry Davies, who both share a passion for fashion and a vision to create a brand that resonates with the modern consumer.
The name “about:blank” is inspired by the blank page that appears when a web browser has nothing else to display, symbolising the brand’s ethos of simplicity and timelessness.
“We’re not trying to reinvent the wheel,” says Perry in a Complex interview last year. “Our focus is on creating blank, minimal pieces designed to last—contemporary unisex streetwear with a nod to sustainability.”
FoundPop is proud to have provided our popular steel clothing rails to suit about:blank’s sleek space.
Explore our 3D Space Planner and when you’re ready to launch, pop us an email.
For more upcoming London events, inspiration and pop-up partner recommendations stay tuned and subscribe to our digital magazine POP-ID.
