Featured photos from Goodlids and Friends 2024
From New Zealand to the World
This weekend, the popular outdoor brand begins its latest international tour, bringing Goodlids to Manchester, London and Brooklyn with their latest series of pop-ups.
What started as a way to connect with customers beyond New Zealand has grown into an opportunity to meet the people behind the orders, share new collections and spend time with the communities that have helped shape the brand’s journey.
The tour kicks off in Manchester with a two-day takeover at Altogether Otherwise before returning to Shoreditch for Goodlids’ third London pop-up later this month. From there, the team will head to Brooklyn, New York.
Bringing the Latest Collection Overseas
The tour also marks an opportunity for customers to experience the latest Goodlids collection firsthand.
For an independent New Zealand brand, the events create opportunities for customers to discover new pieces, explore the details behind the designs and engage with the stories that inspire each collection.
Just as importantly, they provide valuable feedback, helping shape future collections and informing how the brand continues to evolve.
Why Showing Up Still Matters
At a time when so much of brand building happens through screens, Goodlids continues to invest in real-world experiences.
The Goodlids tour is a reminder that community isn’t built through algorithms alone. It grows through consistency, shared experiences and a willingness to show up, year after year, wherever your customers are.
As the first doors open in Manchester this weekend, we caught up with the Goodlids team to discuss the goals behind the tour, the unique personalities of each city, the inspiration behind the latest collection and why face-to-face connection remains one of the most important parts of growing a global brand.
See the photos from Goodlids and Friends 2025
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