Sustainable Pop-Up Success in Soho

Oversized paper flowers in a boutique with racks of stylish clothes in the background.

In February, Damson Madder and LADYGARDEN celebrated their first-ever (!!) pop-up event in the heart of Soho.  Created by a small, female-led team, Damson Madder is known for their commitment to responsible fashion alongside fun and memorable designs. To launch their most recent collection ‘In Bloom’, Damson Madder collaborated with London-based florist Kaiva Kaimins. The […]