Featured photos by Winston Brinsley
As the first stop of Goodlids’ Northern Hemisphere Summer Tour, Manchester welcomes the hemp outdoor brand for a weekend activation at Altogether Otherwise in NOMA.
Bringing together natural fibres, thoughtful design and a distinctly New Zealand perspective on outdoor living, the pop-up offers visitors the opportunity to experience the latest collection firsthand, discover exclusive releases and meet the team.
Manchester’s strong independent spirit and creative community make it a natural fit for the tour. Speaking in our recent POP-ID Debrief, Founder Dane Watson describes the city as having a “grounded, cultural edge” that feels closely aligned with the Goodlids brand.
For Goodlids, taking the collection on the road is about more than introducing products to new audiences. It creates an opportunity for customers to feel the fabrics, try on pieces and connect with the brand beyond a website or social media feed.
“The pop-ups let people feel the fabrics, try the product and understand the brand we’re building,” says Watson.
FoundPop supported the activation with design-led furniture rentals, helping create a flexible retail environment that puts the collection front and centre.
As tour continues to London and Brooklyn, the Manchester pop-up highlights the value of showing up in person, meeting customers where they are and building community through shared experiences.
Read our Debrief with Goodlids Founder Dane Watson to learn more about the thinking behind the tour.
See the photos from Goodlids and Friends 2025
Planning your own summer activation?
FoundPop supports brands and agencies bring physical experiences to life through flexible retail spaces, sustainable event furniture hire and design-led retail support across London and beyond.
Get a feel for FoundPop with our 3D Space Planner and request a quote to design your next IRL experience.
