From Launches to Rituals: Community-Led Formats
Photo of LOOM multi-designer pop-up featuring event furniture hire by FoundPop The shift from one-off to ongoing Brand activations are known for being about launches and one-day moments designed for maximum buzz. Today, they’re evolving into rituals: recurring, community-led formats that build belonging over time. Think product drops, with a weekly run club. Tasting events, […]