Represent prides itself on British-made, luxury streetwear. Boasting over 700,000 followers on Instagram, it’s no surprise there were queues for miles on the streets of East London for their sample sale at Protein studios last month.
Taking a space four times the size this time, the pop-up featured discounted garms, Gooey cookies, Mango go snacks and let’s not forget the huge inflatable ‘R’. In Represent’s most recent ‘Behind the brand’ episode on youtube, co-founder George Heaton expressed how the pop-up was the best they’d ever done in terms of size, how well they executed it and how they got through the stock. George also took time to speak with customers who were ecstatic to get their hands on the pieces they wanted (some queueing from 1:30 pm the day before!).
Check out their latest episode on youtube to see the BTS footage and FoundPop setup at Protein Studios.