FoundPop has had an exciting start to the year, with two successful Just Around The Corner events already completed in London and Manchester, as well as numerous brand pop-ups that have kept the team busy. This month, more than 100 events took place for LFW, resulting in increased brand activations due to the higher footfall in the city. We’re delighted to have collaborated with exceptional brands such as Rixo, Anya Hindmarch, Rastah, and Palmer Harding to provide a unique and memorable experience for their customers.
Take a deeper dive into what we’ve been up to this month…
Just Around The Corner
Just Around the Corner opened its doors for its London edition of AW23, creating a hive of activity in Brick Lane. The event drew almost 1200 buyers, breaking previous attendance records, with visitors including key accounts from a range of retailers such as New Look, Morleys, Anthropologie, Very, Next, Sainsbury’s, Space NK, Debenhams, Urban Outfitters, and ASOS.
Juls Dawson, the event’s founder, noted that the new Lifestyle and Beauty zone debuted at the show, showcasing jewellery, skincare, men’s grooming, gifting, and home fragrance attracted a lot of attention. Juls sees this area as having significant growth potential in upcoming seasons, as it drew specialist buyers for these categories over the two-day event. He also noted that there is increasing relevance to existing fashion buyers, as retail environments now cross over from fashion into these product groups and vice versa.
Due to the new expansion and an increase in exhibitors, FoundPop’s expert delivery team assembled over 800 pieces of furniture for brands to display their merchandise. Take a look at the behind-the-scenes of the set-up.
The Anya Village
The Anya Village celebrates women and crafts during London Fashion Week! This year, the event was taken over by the Women’s Institute (WI), a British organisation that supports women’s education, health, and well-being. Anya Hindmarch rented FoundPop furniture to create a stylish and sustainable set-up as part of the event.
The decision to rent furniture from FoundPop aligns with the ethos of Anya Hindmarch, which is focused on sustainability and reducing waste. By renting furniture rather than purchasing it outright, the installation minimises its environmental impact and conserves resources. FoundPop’s high-quality furniture is designed to be both egoless and functional, making it the perfect choice to showcase Anya’s colourful garments and accessories. For The Anya Village, FoundPop supplied a cash desk, mirror, rails and fitting room.
Visit the Anya Village at 11 Pont Street, London, SW1X 9EH.
palmer//harding
For London Fashion Week, palmer//harding joined the city-wide celebrations by previewing their Fall 23 collection at Great Portland Street and rented FoundPop furniture to present the garments.
Matthew Harding and Levi Palmer, the designers behind the brand palmer//harding, crossed paths while studying at Central Saint Martins in 2007. Inspired to create garments that spoke to the daily lives of the women around them, they turned to the shirt as a canvas for their creativity.
Since its launch, palmer//harding has garnered several accolades and achievements, including four seasons of NEWGEN sponsorship from the British Fashion Council, the honour of dressing Michelle Obama for her first public speech after leaving the White House and winning the 2017 British Vogue Designer Fashion Fund. You can find their collections at top retailers such as Harrods, Harvey Nichols, Net-A-Porter, and Matchesfashion.com, among others.